Submitted by: Mark Davies 02/02/2017
Iconic toymaker, LEGO, was looking to engage with a brand new audience – girls aged 7-9 years – by introducing them to the LEGO Friends range. A unique in-home sampling format was chosen to build brand awareness and drive footfall.
2 Stage in-home sampling to allow consumers to trial product
Campaign period : 28/04/14 – 31/05/14 (5 weeks)