L’Accueil Bonneaus DM Bullet

Submitted by: Tasneem Mahbub 18/07/2017

L’Accueil Bonneau, a charitable organisation that has been at the service of Montreal’s homeless population for the past 135 years, wanted to create an event which would mobilize hunting enthusiasts within Montreal’s business elite to a Wild Game Benefit Dinner in order to raise funds for its operations. A direct mail piece was created featuring a rifle bullet encased in a wooden box with a message that read: “This bullet could save lives”. A paper housed inside the cartridge invited the recipients to register for the benefit dinner online.

In just one evening, the charity raised over $65,000.


L’Accueil Bonneaus DM Bullet

Brand: L’Accueil Bonneau

Agency: BCP